Use an Editorial Calendar to Manage Your Social Media Content

Use an Editorial Calendar to Manage Your Social Media ContentIf you are a busy business owner using one or more social media platforms to build community and attract potential clients, you may struggle to come up with relevant content on a consistent basis. Adding dynamic, valuable content to platforms like your blog, Facebook, LinkedIn, Twitter, YouTube or Pinterest is what keeps people coming back and helps turn them into clients.

One tool that’s incredibly useful for keeping yourself on track is a social media content calendar, much like the editorial calendars used by magazines and newspapers. Create a list or a spreadsheet with the dates you plan to add content to your social media platforms and generate a list of the topics you’ll address on each of those dates. You can certainly change the topics as you need to — to react to a news development in your industry, for example — but by generating a topic list ahead of time, you’ll never be at a loss for a topic to write about.

To learn more about how to generate ideas for terrific content that helps your business stand out from the competition, come to my 3-hour workshop “Content is King: Stand Out Using Social Media” on Wednesday, October 17, 2012.

This social media workshop takes place from 6:30 to 9:30 PM at the Danvers Campus of North Shore Community College. Register online now at North Shore Community College ( for course CSA103 (Continuing Education division).

Are Books the “New Business Card”?

Are Books the “New Business Card”?

“Books are no longer simply books, they are branding devices and credibility signals — not to mention the reason their authors command large speaking or consulting fees.” So says Ryan Holiday, in a column today on the Fast Company website. His point is that authors of non-fiction books are increasingly diversifying their income streams, with many making “substantially more money through new business generated by a book, rather than from it.”

This is a trend that’s been building for some time; I’ve seen it reflected in my own work with clients. Discussions about non-fiction book projects go beyond content and audience to encompass ideas about what the book can do for the author and the author’s business. Smart thought leaders think of their non-fiction books as multi-purpose tools. Books can be a calling card for the author’s business, a demonstration and confirmation of his or her expertise, a vehicle for sharing new ideas and valuable content, and a way to build additional revenue streams from consulting and/or speaking engagements. For a concise take on how this works, see my colleague Ken Lizotte’s excellent book, The Expert’s Edge.

If you are in the Boston area on September 27 (please note date correction!) and are interested in learning more about how a book can help your business, attend “Publish and Flourish! Got a Book in You? Let’s Get It Out!” This networking event features an expert panel (including yours truly) and breakout discussions on the process of creating, publishing, and promoting your book. For more information, visit Boston Women Connect. If you can’t attend but have an idea for a book that could promote your business, contact me ( to schedule a no-obligation chat about how we might work together to make that happen.

Social Media Bonanza!

Workshop on Creating Social Media ContentTwo events coming up this month for business owners who need to learn more about using social media for fun and profit. If you have a website, a blog, and/or a Facebook or LinkedIn page for your business, dynamic, valuable content is what keeps visitors coming back and helps turn them into clients. Come to my 3-hour workshop “Content is King: Stand Out Using Social Media” on Tuesday, June 12 to learn how to generate ideas for terrific content that helps your business stand out from the competition.

The workshop takes place from 6:30 to 9:30 PM at the Danvers Campus of North Shore Community College. Register online at North Shore Community College ( for course CSA103 (Continuing Education division).

Then, spend the following morning, Wednesday, June 13 at “North by North Shore,” a digital media conference that features sales and marketing leaders sharing social media strategies and techniques that work for business. The event takes place from 7 to 11 a.m. at the Danversport Yacht Club, 161 Elliott Street, (Route 62), Danvers, MA.

Social Media Bonanza!In this words of co-organizers Ed Alexander and David Cutler, this event is “loosely based on the audience-acclaimed March 28, 2012 ‘Trends with Benefits – Social Media 2012 Playbook’ breakfast briefing presented at the North Shore Technology Council,” but “this June 13 sequel will be bigger. This time it’s a learn-live, deep-dive experience, with additional subject matter experts and an expanded schedule.” Topics include content development, email, mobile apps and websites, social media success stories, metrics, and blogging.

As a “Friend of Kate,” you can get a registration discount by using this code, kate613, when you sign up. For the full conference agenda and registration information, visit Hope to see you there!

Food for Thought at Muse 2012

This weekend’s “Muse and the Marketplace” conference, a wonderful annual conference put on by Grub Street in Boston (, is overflowing with ideas for writers, editors, agents and publishers. As additional food for thought, I collected some quotes about writers and writing and had them put on cookies that are available for conference attendees.

If you’re at Muse and wondered what all the quotes are, or if you’re not here at the conference and would just like some food for thought, here they are.

Easy reading is damn hard writing. — Nathaniel Hawthorne


FoodWriterYou can’t wait for inspiration. You have to go after it with a club.– Jack London

There is something delicious about writing the first words of a story. You never quite know where they’ll take you. — Beatrix Potter

Invention, it must be humbly admitted, does not consist in creating out of void but out of chaos. — Mary Shelley

The role of a writer is not to say what we can all say, but what we are unable to say. — Anais Nin

We have to be continuously jumping off cliffs and developing our wings on the way down. — Kurt Vonnegut

cookieAnd here’s a photo of a “sweet Tweet” cookie, which of fered a link to a terrific talk by Jason Allen Ashlock of Moveable Type Management, given as part of Grub Street’s “Publish It Forward” lecture series. Watch it here:

Let me know which one is your favorite, or add your own favorite writing quote in the comments.

Social Media: Content is King

“Have a website! Use social media! Write a blog!” That’s the message business owners are hearing these days. Blogging about your business and being active on different social media platforms like Facebook, LinkedIn or Twitter are excellent ways to share valuable information and engage in a conversation with your clients and prospects. Here’s the catch: doing these things effectively takes some investment of thought and time on your part.

“Well,” you say, “I’m a busy business owner juggling a hundred things at once. How on earth am I supposed to come up with compelling content for my website, my blog or my social media outlets?”

Rest assured, there is a way to create dynamic, valuable content that keeps visitors coming back to your website and helps turn them into clients. I’ll tell you how in a three-hour workshop I’m offering on Monday, March 5, at 6 PM at North Shore Community College (Danvers Campus). The workshop, “Content Is King: Stand Out Using Social Media,” will focus on how to generate ideas for terrific content that helps your business stand out from the competition.

Here’s a quick look at what we’ll cover in the workshop:

  • Quick overview of why you want to use social media in the first place.
  • What’s your current process for generating content? What’s working and what is not?
  • Tips for generating a steady stream of topics for your social media channels, so you always have something to post.
  • How to set up an efficient, time-saving content-generation process that works for you and your business.
  • How to promote your social media channels in a way that also helps promote your business.

To register for this workshop, which is offered for just $49 through NSCC’s Community Education division, visit and sign up for course CSA103.

Sit Down and Write! (or Plan Your Escape to Muse 2011)

Today a wonderful word landed in my email in-box, courtesy of the A.Word.A.Day newsletter from The word, so relevant to anyone who writes, is sitzfleisch, from the German Sitzfleisch — sitzen (to sit) + Fleisch (flesh).

As Wordsmith’s Anu Garg writes: “Sitzfleisch is a fancy term for what’s commonly known as chair glue: the ability to sit still and get through the task at hand. It’s often the difference between, for example, an aspiring writer and a writer. Sometimes the word is used in the sense of the ability to sit out a problem — ignore it long enough in the hope it will go away.” (If you love words, do yourself the favor of subscribing to Anu’s newsletter — I learn something new every day from it.)

Whether you’re wrestling with a book, a proposal, or a blog post, don’t think of your writing project as a problem that might go away if you ignore it. Take a deep breath, sit yourself back down in that chair, and write! (Of course, if you’re really stuck with a project, get some help – but always practice a little sitzfleisch first.)

If you’re looking for a good excuse to take a break from your writing chair, consider attending a conference that focuses on the type of writing you do. In the form of the annual “Muse and the Marketplace 2011” conference, the good people at Grub Street in Boston provide an excellent excuse for abandoning your writing chair for a weekend in early spring. Blue Pencil Consulting is proud to be a sponsor of this year’s “Muse,” which takes place April 30 – May 1 at the Park Plaza Hotel. This is a terrific event for writers of fiction and non-fiction alike, offering sessions on the craft of writing and the business of publishing, plus many opportunities to network with writers, agents, and editors. For those of you considering self-publishing, there’s a conference track devoted to that topic. See conference and registration details at

Take a Course with Me on Media Releases, Book Proposals, or Blogging

Interested in learning how to write a media release that gets noticed? Need to write a book proposal to pitch your non-fiction book to publishers? Or do you want to improve the content of your business blog? Then come take a non-credit course with me during the Winter/Spring session at North Shore Community College, at the Danvers, MA campus. Register online at (search non-credit courses by keyword or instructor name).

Here’s a quick look at what each course covers:

Press Release Clinic: How to Write an Attention-Getting Media Release (CSA795)

This hands-on, 2-session workshop shows you how to craft a press release that gives editors and other media gatekeepers the information they want, so your business or organization can get the attention you want. We’ll cover the anatomy of a press release; what to include and what to leave out; and how to distribute the release to your target audience. Bring your draft press releases and learn how to improve them on the spot.
Meets two Wednesdays, February 2 and February 9, 6:30 to 8:30 PM

The Nitty Gritty of the Successful Book Proposal (CSA792)

If you’re trying to interest a traditional book publisher in your non-fiction manuscript, you (or your literary agent) will pitch it using a book proposal. In this three-session course, you’ll learn how to develop an attention-getting book proposal. We’ll cover the process of putting together a book proposal, including how to refine your book concept, assess the competition and the market for your book, and how to quickly develop chapter summaries and a sample chapter. If you want to self-publish, writing a book proposal is a valuable exercise because it forces you to crystallize your book idea.
Meets three Saturdays, March 5 through March 19, 9:30 to 11:30 AM

Be a Better Business Blogger (CSA793)

Customers, clients and the media are looking for you online – and they expect to find not just your website but also a blog. This workshop is for you if you already have a business blog and want to learn how to use it more effectively, how to generate an endless supply of topics for blog posts.
Meets Tuesday, April 5 from 6:30 to 9:30 PM

Workshop on Effective Business Writing

Though shiny new technologies have given us more ways to communicate, the basics remain the same: Be clear, get to the point, banish meaningless buzzwords, and provide key details that convey your expertise, credibility and professionalism to your target audience.

On Thursday, December 9, I’m teaching a workshop at the Enterprise Center at Salem State University ( called “Put It In Writing: Shaping Your Business Through Words.” This hands-on workshop runs from 8:30 a.m. to 10:30 a.m. and will provide you with techniques for creating effective proposals, reports, business plans, memos and investor pitches. Bring your company mission statement or description and learn a process for improving it on the spot.

This free workshop is co-sponsored by the Small Business Development Center. Register at




For ideas…
For words…
For books…
For the many ways we can share ideas and words.

Thank you to all my clients, supporters, and friends who make it such a pleasure to work with words every day.

Happy Thanksgiving!


Fight Writer’s Block With Talk

If you’re having trouble writing, maybe you should stop writing and start talking. Sometimes my clients tell me, “I’d do much better talking about my ideas than writing about them.” I’ll say, “Well, let’s talk it through.” Once we’ve done so, they feel like they have a better grip on their ideas. Then they’re either ready to start writing on their own, or I feed their cleaned-up notes back to them. Either way, we have something to start with, a scaffolding to hang the ideas on.

If you aren’t working with a writer or coach, you can get to the same place by talking to yourself. Or, more specifically, by talking to your computer. If you find that you talk more easily and freely than you write when you’re trying to rough out a first draft of your ideas, then you might to try using a speech recognition program to “take dictation” as a way to kick-start your writing process.

Using a simple voice recognition program lets you “talk your ideas out” so that you have a rough first draft in a word processing document. Then you have something to react to and to edit. (As I am constantly telling my clients, “We can’t edit what you haven’t yet written.”) If you tend to think out loud, you may find that working this way allows your ideas to flow more easily than they do when you struggle at the keyboard in front of a blank screen.

I experimented with the “Don’t Write It – Say It!” method to write this blog post. In the course of reading reviews online about voice recognition software, I found a comment someone had made about Windows having its own simple speech recognition program included. The Windows Speech Recognition program lives in the “Accessories” program folder, in a sub-folder called “Ease of Access.” So I decided to try that as a first step, just to see how I liked the experience of dictating a draft instead of typing or handwriting it.

I grabbed a headset with an attached microphone and went through the quick tutorial. Then I opened up a new Word document and started talking, essentially doing my writing without touching the keyboard. It takes a little time to train your voice recognition software to understand what you are saying, but it was a relatively painless process. (I let my 10-year-old try it, and she waded right in fearlessly – a model example for anyone with mild technophobia.)

If you find yourself at a loss for words when you sit down at the keyboard, sometimes talking your way through the block is the way to go. Let me know if this technique works for you.