by Blue Pencil Consulting | Apr 16, 2010 | Blogging, Book Proposal, Press Releases, Public Relations, Writing
If you’d like to brush up your skills or learn something new about writing a book proposal, business blogging, or crafting press releases, come take a course with me this summer. I’m teaching three non-credit courses on these topics, all offered through the...
by Blue Pencil Consulting | Feb 4, 2010 | Public Relations, Publicity
In his intro to today’s (02/04/10) Reporter Connection email, Steve Harrison made a point about press releases that I thought was worth sharing with you. (Reporter Connection, by the way, is a free media leads service you should subscribe to if you want to know who’s...
by Blue Pencil Consulting | Dec 18, 2009 | Public Relations, Publicity, Speaking, Writing
Even in the middle of the pre-holiday whirl of project wrap-up and gift wrapping, I’m looking ahead to the new year. Here’s a quick heads-up on two speaking engagements coming up in the first half of January 2010: A workshop I’m co-presenting at the Enterprise Center...
by Blue Pencil Consulting | Nov 12, 2009 | Marketing, Public Relations
If you need to rev up your company’s marketing and publicity efforts but face the constraints of a tight budget, come to a breakfast seminar I’m speaking at next Tuesday, November 17th, to pick up some practical, budget-wise tips for marketing smarter and getting...
by Blue Pencil Consulting | Sep 29, 2009 | Public Relations, Speaking
With so many messages vying for attention, how do you get your company noticed in the press, whether it’s digital or print media? One key is crafting your message so that it catches the attention of the media gatekeepers like editors, reporters, and bloggers, and...
by Blue Pencil Consulting | Jul 24, 2009 | Public Relations
In the early seventies, Doctor Hook and the Medicine Show had a hit song about a musician’s ambition to see his “smiling face on the cover of the Rolling Stone.” Solopreneurs and owners of small companies also crave national recognition, but get their thrills (not to...
