by Blue Pencil Consulting | Mar 27, 2009 | Public Relations
At my recent talk to the North Shore Business Forum on “Getting Good Press Coverage,” I offered a number of ideas for successfully sharing your news with the media. Here are four ideas for you to try. Make a list of current trends or topics in the news on...
by Blue Pencil Consulting | Mar 10, 2009 | Public Relations, Speaking
Give me your tired, your dull, your muddled press releases yearning to be seen…. (with apologies to Emma Lazarus) How do you get your press releases to generate attention for your business – not prompt an editor to hit the “Delete” key? I’ll be offering...