by Blue Pencil Consulting | Dec 18, 2009 | Public Relations, Publicity, Speaking, Writing
Even in the middle of the pre-holiday whirl of project wrap-up and gift wrapping, I’m looking ahead to the new year. Here’s a quick heads-up on two speaking engagements coming up in the first half of January 2010: A workshop I’m co-presenting at the Enterprise Center...
by Blue Pencil Consulting | Sep 29, 2009 | Public Relations, Speaking
With so many messages vying for attention, how do you get your company noticed in the press, whether it’s digital or print media? One key is crafting your message so that it catches the attention of the media gatekeepers like editors, reporters, and bloggers, and...
by Blue Pencil Consulting | Mar 10, 2009 | Public Relations, Speaking
Give me your tired, your dull, your muddled press releases yearning to be seen…. (with apologies to Emma Lazarus) How do you get your press releases to generate attention for your business – not prompt an editor to hit the “Delete” key? I’ll be offering...
