If you’d like to brush up your skills or learn something new about writing a book proposal, business blogging, or crafting press releases, come take a course with me this summer. I’m teaching three non-credit courses on these topics, all offered through the corporate/community education division of North Shore Community College.
The Nitty Gritty of the Successful Book Proposal (CSA792)
If you’re trying to interest a traditional book publisher in your non-fiction manuscript, you (or your literary agent) will most likely pitch it using a book proposal. Learn how to develop a book proposal that gets attention. Includes how to refine your book concept, assess the competition and the market for your book, and how to quickly develop chapter summaries and a sample chapter. If you are thinking of self-publishing a non-fiction book, you may also find the book proposal exercise has value, because it forces you to crystallize your book idea. Meets three Mondays, 6:30 to 8:30 pm, June 7 through June 21
Be a Better Business Blogger (CSA793)
Customers, clients, and the media are looking for you online and increasingly, they expect to find not just your website but also a blog. This workshop is for you if you already have a business blog and want to learn how to use it more effectively, how to generate an endless supply of topics for blog posts, and how to keep the blogging process manageable. Please note, this is not a technical course on how to set up a blog; however, would-be bloggers are welcome. Meets Saturday, June 12, 9 am to 12 noon; also offered on Thursday, August 19 from 6 to 9 pm
Press Release Clinic (CSA795)
Learn how to write an attention-getting media release. This hands-on workshop will show you how to craft a press release that gives editors and other media gatekeepers the information they want, so your business or organization can get the attention you need. Covered topics include: the anatomy of a press release; what to include and what to leave out; and how to get the release out to your target audience. Bring your draft press releases and learn how to improve them on the spot. Meets two Wednesdays, May 26 and June 2, from 6:30 to 8:30 pm.
All courses will be offered at NSCC’s Danvers Campus. Find more details online at www.northshore.edu/community/index.html under the Writing & Literature category. In the paper version of the Summer 2010 catalog, the courses are listed in the Business Career Courses section on page 11.
Please register online through North Shore Community College (www.northshore.edu). If you have questions about the courses, or would be interested in having this material available through a webinar, please drop me a line at email@example.com.