by Blue Pencil Consulting | Oct 9, 2012 | Content, Social Media, Workshop
If you are a busy business owner using one or more social media platforms to build community and attract potential clients, you may struggle to come up with relevant content on a consistent basis. Adding dynamic, valuable content to platforms like your blog, Facebook,...
by Blue Pencil Consulting | Sep 18, 2012 | Book Promotion, Book Publishing, Books
“Books are no longer simply books, they are branding devices and credibility signals — not to mention the reason their authors command large speaking or consulting fees.” So says Ryan Holiday, in a column today on the Fast Company website. His point is that...
by Blue Pencil Consulting | Jun 1, 2012 | Content, Social Media, Workshop
Two events coming up this month for business owners who need to learn more about using social media for fun and profit. If you have a website, a blog, and/or a Facebook or LinkedIn page for your business, dynamic, valuable content is what keeps visitors coming back...
by Blue Pencil Consulting | May 6, 2012 | Inspiration, Writing
This weekend’s “Muse and the Marketplace” conference, a wonderful annual conference put on by Grub Street in Boston (http://www.grubstreet.org), is overflowing with ideas for writers, editors, agents and publishers. As additional food for thought, I...
by Blue Pencil Consulting | Feb 10, 2012 | Content, Social Media, Writing
“Have a website! Use social media! Write a blog!” That’s the message business owners are hearing these days. Blogging about your business and being active on different social media platforms like Facebook, LinkedIn or Twitter are excellent ways to share valuable...
