Getting Good Press Coverage – NSBF Talk on March 13, 2009

Give me your tired, your dull, your muddled press releases yearning to be seen…. (with apologies to Emma Lazarus)

How do you get your press releases to generate attention for your business – not prompt an editor to hit the “Delete” key? I’ll be offering practical tips for crafting press releases that get results during this hands-on mini-clinic at the weekly breakfast meeting of the North Shore Business Forum ( on Friday, March 13, 2009, at 7:30 AM. I’ll also be explaining why “getting good press coverage” encompasses more than just your local newspaper in this brave new multimedia world.

If you’re in the area, I encourage you to stop by the NSBF breakfast this week — it’s at the Danversport Yacht Club, off Route 62 in Danvers, MA. If you can’t make the meeting, I’ll post the handout after the meeting.