Make a Mess Now — Clean Up Later
For fun, this month I am participating in National Novel Writing Month (also known as NaNoWriMo), which means I have made a pact with myself and thousands of other NaNoWriMo participants that I will write a 50,000-word first draft of a novel between November 1 and...
Why Writing is Like Learning to Play the Trombone
The process of writing anything – whether it’s a book or an article for a professional journal in your field – has quite a bit in common with learning to play the trombone (or any other musical instrument, for that matter). Your first efforts don’t sound so great, but...
Be Clear and Compelling to Get Press Coverage
With so many messages vying for attention, how do you get your company noticed in the press, whether it’s digital or print media? One key is crafting your message so that it catches the attention of the media gatekeepers like editors, reporters, and bloggers, and...
Two Terrific Online Resources for Aspiring Authors
One purpose for this blog is to spread the word about the excellent resources available online for anyone hoping to write and publish a book. Here are two blogs I’ve come across recently that I think you’ll find extraordinarily helpful, whether you are pulling...
How to Help the Media Find You, Oh Quotable One
In the early seventies, Doctor Hook and the Medicine Show had a hit song about a musician’s ambition to see his “smiling face on the cover of the Rolling Stone.” Solopreneurs and owners of small companies also crave national recognition, but get their thrills (not to...
Quick Tips for Getting Good Press Coverage
At my recent talk to the North Shore Business Forum on "Getting Good Press Coverage," I offered a number of ideas for successfully sharing your news with the media. Here are four ideas for you to try. Make a list of current trends or topics in the news on which you...
Getting Good Press Coverage – NSBF Talk on March 13, 2009
Give me your tired, your dull, your muddled press releases yearning to be seen.... (with apologies to Emma Lazarus) How do you get your press releases to generate attention for your business – not prompt an editor to hit the “Delete” key? I'll be offering practical...