by Blue Pencil Consulting | Feb 4, 2010 | Public Relations, Publicity
In his intro to today’s (02/04/10) Reporter Connection email, Steve Harrison made a point about press releases that I thought was worth sharing with you. (Reporter Connection, by the way, is a free media leads service you should subscribe to if you want to know who’s...
by Blue Pencil Consulting | Jan 26, 2010 | Publicity
The media’s process of looking for experts and sources has changed dramatically, over a relatively short period of time. Pre-Internet, when I first started working as a journalist, we all depended on battered Rolodexes stuffed with business cards from trade shows,...
by Blue Pencil Consulting | Dec 18, 2009 | Public Relations, Publicity, Speaking, Writing
Even in the middle of the pre-holiday whirl of project wrap-up and gift wrapping, I’m looking ahead to the new year. Here’s a quick heads-up on two speaking engagements coming up in the first half of January 2010: A workshop I’m co-presenting at the Enterprise Center...
by Blue Pencil Consulting | Nov 30, 2009 | Process, Writing
Whew! Last night I finished writing a 50,000-word draft of a novel as part of National Novel Writing Month (which ends tonight at midnight). See www.nanowrimo.org for more about this challenging event. This is the third year in a row I’ve participated and “won” by...
by Blue Pencil Consulting | Nov 12, 2009 | Marketing, Public Relations
If you need to rev up your company’s marketing and publicity efforts but face the constraints of a tight budget, come to a breakfast seminar I’m speaking at next Tuesday, November 17th, to pick up some practical, budget-wise tips for marketing smarter and getting...
