Though shiny new technologies have given us more ways to communicate, the basics remain the same: Be clear, get to the point, banish meaningless buzzwords, and provide key details that convey your expertise, credibility and professionalism to your target audience.
On Thursday, December 9, I’m teaching a workshop at the Enterprise Center at Salem State University (www.enterprisectr.org) called “Put It In Writing: Shaping Your Business Through Words.” This hands-on workshop runs from 8:30 a.m. to 10:30 a.m. and will provide you with techniques for creating effective proposals, reports, business plans, memos and investor pitches. Bring your company mission statement or description and learn a process for improving it on the spot.
This free workshop is co-sponsored by the Small Business Development Center. Register at http://businesswritingdec9.eventbrite.com/