If you need to rev up your company’s marketing and publicity efforts but face the constraints of a tight budget, come to a breakfast seminar I’m speaking at next Tuesday, November 17th, to pick up some practical, budget-wise tips for marketing smarter and getting mentioned in the media. My co-presenter is the terrific and knowledgeable Charlene St. Jean, owner of Purple Diamond LLC (www.Purple-Diamond.net), a marketing coaching company and advertising agency based in Beverly, MA. Together, we will show you how to get the most mileage from your marketing dollars, explain what makes an effective press release, and how to work successfully with the media.
The seminar, “Marketing and Publicity on a Tight Budget,” is presented by the Beverly Chamber of Commerce (www.beverlychamber.com) and takes place at Blueberry Hill Healthcare, 75 Brimbal Avenue, in Beverly, MA, from 7:30 to 9 AM on November 17, 2009. Cost is $8 for Beverly Chamber members, $13 for non-members, and includes continental breakfast. Registration is required; contact the Beverly Chamber of Commerce by email firstname.lastname@example.org or call 978 232 9559. Hope to see you there!
For many people, the word “publicity” conjures up thoughts of a press release that’s sent out to print and digital media, but there’s a host of other techniques to use to get publicity for your company, organization, or event. For instance, you could grow a mustache. Seriously. I just learned this morning that men all over the world are growing mustaches during the month of “Movember” to raise awareness and funds for men’s health issues (www.movember.com). A shout-out to Tyson Goodridge, principal of South Hamilton, MA-based social media education and consulting firm Dialogue (www.enterdialogue.com), who is bravely growing a “Movember” mustache – you grow, bro!